Articles by NEXT Amsterdam

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Startups
Esther Gons

Why we are NEXT

6 years ago we were part of a small group of entrepreneurs in the Netherlands that were working on something new. We introduced the Lean

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Startup Analytics
Timan Rebel

One metric to rule them all

If there is one thing important for startups, it is focus. The same applies to analytics. Startup life is chaotic enough and you can not

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Startup Analytics
Timan Rebel

What makes a good metric?

Last time we did a short introduction on analytics. We explained that numbers that can only go up and to the right are called vanity

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Startup Analytics
Timan Rebel

An introduction to startup analytics

One of the most requested topics when mentoring startups are analytics. Startup founders know that they have to measure things and that analytics are the solution, but not a lot of people know how to actually apply it. The problem is that even after reading the books (like Lean Analytics, which I can highly recommend), it is still hard to apply to your own startup.

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Vision gives you directions
Startups
Esther Gons

Vision; why you need one

From passion to vision, why all startups should think about it. The one thing I ask first when visualizing business models and strategy is; “What is

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