How to create an innovation framework for your company
An innovation framework provides guiding principles for developing a series of questions that can assess where a product is along its journey.
Testing Business Ideas with GroundControl
At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.
Conducting a stakeholder analysis with the stakeholder radar
From our experience, your corporate startup will only succeed if the key stakeholders of the core business are being managed correctly. But to do so,
Waarom De Mom Test een van de beste startup boeken is
Recent hebben wij samengewerkt met auteur Rob Fitzpatrick om De Mom Test naar het Nederlands te vertalen. Het is een van dé boeken die we
Why The Mom Test is still one of the best startup books
Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to
The Wizard of Oz Prototyping VS Concierge Testing
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your
Airbnb: How rent payment struggles can give you an idea for a billion-dollar company
The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb
Spotify: How a startup from Sweden changed the music industry
This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was
6 Major companies that failed to innovate in time
The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too