NEXT Amsterdam blog

Corporate Innovation
Esther Gons

The corporate ‘Innovation Mascot’

-”Ok, we agree, let’s try innovation. We’ll start slow, with 2 or 4 startups and see what happens”. I have heard this often enough. It seems a logical thing to do, try something first. The problem lies in the fact that people often forget that investing in ideas is, and always will be, a betting game. So the chances of these two or four startups becoming a success are slim considering the odds of 2 out of 10 will make it big.

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