Articles by NEXT Amsterdam

Corporate Innovation
Esther Gons

Innovation never occurs in a void

It is rather more likely a synthesis across domains or even combining opposites. There are several types of innovation. You need them all.Apart from innovating

Read More »
Corporate Innovation
Timan Rebel

Portfolio management is a long-tail game

When looking at the success of startups, a common belief is that one third of the companies fail, one third return their money and one third of the companies become successful enough to really move the needle on your investment portfolio. But is that true?

Read More »
Corporate Innovation
Esther Gons

The corporate ‘Innovation Mascot’

-”Ok, we agree, let’s try innovation. We’ll start slow, with 2 or 4 startups and see what happens”. I have heard this often enough. It seems a logical thing to do, try something first. The problem lies in the fact that people often forget that investing in ideas is, and always will be, a betting game. So the chances of these two or four startups becoming a success are slim considering the odds of 2 out of 10 will make it big.

Read More »