How NEXT is trying to become AI-native.
I’ve been thinking a lot recently about what it takes to build an AI-native company, and more specifically, what it takes for NEXT Amsterdam to
To “Fail fast, fail cheap” you shouldn’t really fail
The phrase “fail fast, and fail cheap” has turned into the motto for many startups and innovation initiatives over the last few years. Although there
Wizard of Oz Prototyping: what is it and why should I do it?
Wizard of Oz (WoZ) prototyping is a powerful technique or experiment that allows you to simulate and test user interactions before investing significant resources into
What is a Concierge MVP, and how to run this test?
Concierge Testing is a method to understand your customer’s needs, validate solutions, and provide a higher perception of your product’s value. The idea is to
How to find problem/solution fit (in 4 easy steps)
Problem/Solution fit is the first step in validating your business idea. You achieve it by gathering enough evidence that you understand who your customer is,
How does the Build Measure Learn loop work?
In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how
How to do market research for your startup?
Congratulations on your new business idea! Your first response might be to start working on your website or start building your solution right away, as
How to start with business model validation today? (+Template)
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or
When ‘mindset’ is the biggest hurdle for innovation in your company
For most executives, it’s people and culture that drive innovation. They feel that a different, more creative mindset from employees will help improve innovation company-wide.