How to create an idea statement for your startup?
When you have an idea and you start working on it, it’s helpful to create a clear and concise description of your idea, we call
When you have an idea and you start working on it, it’s helpful to create a clear and concise description of your idea, we call

At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your

For three years in a row, the most valued session during the Rockstart Accelerator programs has been the Braintrust. Esther introduced it as Lean Mentor

Learn how to run successful lean startup experiments and get inspired by reading about the most used experiments used by startups.

Startups don’t exist to make stuff, money, or serve customers. They exist to learn how to build a sustainable business. This is what Eric Ries,