To “Fail fast, fail cheap” you shouldn’t really fail
The phrase “fail fast, and fail cheap” has turned into the motto for many startups and innovation initiatives over the last few years. Although there
The phrase “fail fast, and fail cheap” has turned into the motto for many startups and innovation initiatives over the last few years. Although there
Wizard of Oz (WoZ) prototyping is a powerful technique or experiment that allows you to simulate and test user interactions before investing significant resources into
Concierge Testing is a method to understand your customer’s needs, validate solutions, and provide a higher perception of your product’s value. The idea is to
Problem/Solution fit is the first step in validating your business idea. You achieve it by gathering enough evidence that you understand who your customer is,
In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how
Congratulations on your new business idea! Your first response might be to start working on your website or start building your solution right away, as
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or
For most executives, it’s people and culture that drive innovation. They feel that a different, more creative mindset from employees will help improve innovation company-wide.
From 2019 to 2021, we worked with the team of DHL Start-up Lab to scale DHL Group’s intrapreneurship program globally. We are thrilled to be