How does the Build Measure Learn loop work?
In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how
In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how
Congratulations on your new business idea! Your first response might be to start working on your website or start building your solution right away, as
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or
Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is
To find out if and what your customer is willing to pay for your product, we run pricing experiments. In this blog, we describe a
Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your
Once you have filled in your NEXT Canvas, you are stuck with a pile of stickies filled with assumptions. Do they all need to be
At NEXT we decided to drop the word MVP and use solution experiment, prototype, or first version instead.