To “Fail fast, fail cheap” you shouldn’t really fail
The phrase “fail fast, and fail cheap” has turned into the motto for many startups and innovation initiatives over the last few years. Although there
The phrase “fail fast, and fail cheap” has turned into the motto for many startups and innovation initiatives over the last few years. Although there
Problem/Solution fit is the first step in validating your business idea. You achieve it by gathering enough evidence that you understand who your customer is,
In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how
Congratulations on your new business idea! Your first response might be to start working on your website or start building your solution right away, as
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or
From 2019 to 2021, we worked with the team of DHL Start-up Lab to scale DHL Group’s intrapreneurship program globally. We are thrilled to be
To find out if and what your customer is willing to pay for your product, we run pricing experiments. In this blog, we describe a
What is corporate venturing? Corporate venturing is an innovation and growth strategy, in which a corporation wants to maintain or obtain a competitive advantage by
At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.