Esther Gons

Managing Partner NEXT Amsterdam

Esther is the author of The Corporate Startup; How established companies can develop successful innovation ecosystems. Winner of the 2019 Golden Axiom Business Book Award and the 2018 Management Book Of The Year Award. Published worldwide and translated in Dutch, Indonesian and Japanese. Esther is currently working together with Dan Toma on her new book on Innovation Accounting. This new book provides a practical guide for measuring your company’s innovation ecosystem. Subscribe for updates at http://innovationaccountingbook.com/ Esther is an international speaker on topics of corporate innovation, innovation accounting, entrepreneurship, startups, lean methodology, business models and customer development.

Blogposts by Esther Gons

Esther Gons

Innovate or die!

Apart from the well known adagium it is the most common answer I get when talking to companies about their most urgent reasons to innovate.

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Esther Gons

The corporate ‘Innovation Mascot’

-”Ok, we agree, let’s try innovation. We’ll start slow, with 2 or 4 startups and see what happens”. I have heard this often enough. It seems a logical thing to do, try something first. The problem lies in the fact that people often forget that investing in ideas is, and always will be, a betting game. So the chances of these two or four startups becoming a success are slim considering the odds of 2 out of 10 will make it big.

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The Corporate Startup

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