About NEXT Amsterdam

NEXT Amsterdam is a boutique consultancy firm that helps enterprises to professionalise their innovation labs in order to create the business models of the future.

In the past 15 years we have started several startups, one was very successful and grew to millions of users and was sold to Telegraaf Media Group, others failed and taught us valuable lessons. We have invested our own money, both personally and professionally via NEXT Startup Ventures, in multiple startups and were involved as mentors and curriculum builders during the start of Rockstart Accelerator back in 2011. Rockstart is now one of Europe’s leading accelerator programmes active in the domains of AI, Energy, Health and Web&mobile.

All of our experiences have led us to develop our own methodology to successfully execute innovation. A methodology we have tested with several hundred startups and corporates from all over the world. The core principle are explained in our book “The Corporate Startup” and additional frameworks such as “the Next Canvas” are used to bring these principles to practice.

We do not believe in a one-size-fit’s-all model for innovation. Structure, processes and KPI’s are important, but every business and business context is different so we always adapt our methodology to our customers. Together wíth our customers

In the past years we’ve worked with clients such as Sony Mobile, DHL, Schiphol, ABN Amro and several others.

Our team

Managing Partner

Managing Partner

Don Ritzen

Growth

Marijn van Rossum

Content & Events

Suzanna Wentzel
Suzanna Wentzel

Software Development

Luc Kronenberg
Luc Kronenberg

New Business Development

Karima El Bakkali

Co-working Space

Anniko van Daalen

Event Support

Specialists

Tendayi Viki
Alessandro Maccagnan
Milo Ertola
Berthold Baurek
Ilyaz Nasrullah​

The Corporate Startup

Receive the first two chapters of The Corporate Startup and our masterclass emails on corporate innovation for free:

The Corporate Startup